Mm575 Adverting Critique - 2494 Words

MM575 Proposal for New Client We are please to welcome you as a new customer of Keller Advertising Agency. We feel honor and special that you have chosen us to introduce the new eReader into the marketplace. As the Vice President, I will make sure that we have a very clear vision for your company and will work to ensure that all visions, missions, objective value, and strategies are in place to fulfill your business expectation. Our expectation is to change consumers reading habit base on technology that will help the eReader translate any type of books with no different as a hard cover book. We have a great product as compared to the competitors, its strengths and features represent keys elements for success. We will ensure that its†¦show more content†¦People are able to customize the ads are shown to you to fit the needs and preferences as well. This is the advertising that working best because of the free internet access offered and the special offer and discount price which every one is looking for . For example, I just order one while I am doing my research because I saw everywhere internet access and the discount prices. †¢ This advertising strategy is not working well for this particular product, because these kings of product need certain features to attract customers. Kobo models have no web browser, and therefore no internet access. The Wi-Fi model is designed to access the store only, and there have been reports that connectivity is not working well at times, which appeared to have a lot of customers complains. †¢ This product seems to be OK, but still the advertising strategies need back up features to well promote the product. Free wireless 3G comes with the Kindle DX. People can browse the internet and buy books anywhere and anytime, but assuming you’re within range of a tower. The biggest complaint in regards to the DX’s internet capabilities are that the DX does not come with Wi-Fi, and it is also been mentioned that browsing the internet is slow. We believe no one would interest in poor services. Company and the Advertising